How to create ads on google adwords?

How to create ads on google adwords?

Fredrick Fisher

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How to Create an ads in Google AdWords

Step 1: Sign in to Your Google Ads Account

  • Go to Google Ads and sign in with your account credentials.
  • Ensure that you have the necessary permissions to create and manage ad campaigns.
  • If you don’t have an account, create one by following the on-screen instructions.

Step 2: Navigate to the Ad Extensions Section

  • In your Google Ads dashboard, locate the left-side menu.
  • Click on the "Ads & extensions" tab to access your ad settings.
  • Select "Extensions" to view all available add-on options.

Step 3: Choose the Type of Add-on (Extension)

  • Google Ads offers a variety of add-ons to enhance your ad’s visibility and engagement. These include:
    • Sitelink Extensions: Add additional links to direct users to specific pages of your website, such as a contact page or product listing.
    • Call Extensions: Allow customers to contact your business directly by displaying a phone number in your ad.
    • Location Extensions: Show your business address and help customers find your physical store easily.
    • Price Extensions: Display product or service pricing directly in your ad, making it easier for users to compare options.
    • Callout Extensions: Highlight key benefits of your business, such as “Free Shipping” or “24/7 Support.”
  • Click the “+” button and select the extension type that best suits your advertising goals.

Step 4: Enter Add-on Details

  • Provide accurate and relevant information in the required fields, such as text, links, phone numbers, or pricing details.
  • Ensure that your content follows Google's ad policies to prevent disapproval.
  • Use high-quality and concise descriptions to improve user engagement.

Step 5: Save and Apply the Add-on

  • After entering all the details, click “Save” to store your add-on settings.
  • Choose whether to apply the extension at the campaign or ad group level for better targeting.

Step 6: Monitor and Optimize Performance

  • Visit the “Extensions” tab regularly to track the performance of your add-ons.
  • Analyze key metrics such as click-through rates (CTR) and conversion rates to measure effectiveness.
  • Make necessary adjustments, such as updating descriptions or switching extension types, to optimize performance.

By following these steps, you can enhance your Google Ads with add-ons, improving engagement, click-through rates, and conversions.